Managing a Retailers Finances

The merchandise budget The merchandise budget is a clear plan of the sales anticipated by a retailer over a given period in the future. The merchandise budget influences the amount of commodities to be purchased by the retailing company. It also highlights the possible reductions and markups that the company might have to embrace.Advertising We will write a custom essay sample on Managing a Retailer’s Finances specifically for you for only $16.05 $11/page Learn More The merchandising budget should be prepared after considering the anticipated sales, the stock on hand, and the required gross margins for the company to attain higher profits. The language of the budget should be clear, and the budget must be based on a specific timeline. For instance, most retail firms create a six-month merchandising budget. The variables contained in a merchandise budget include the planned sales, planned BOM and EOM inventories, and the retail reductions. The budg et must also contain the purchases at retail and cost, as well as the planned gross margins of the buyer. Retail accounting statements There are three retail accounting statements. These include the income statement, balance sheet, and the statement of cash flow. The income statement highlights the profit or loss made by the company over a given period. The balance sheet is a financial statement that highlights the company’s liabilities, assets, and shareholder’s equity at a given time. The assets must balance with the liabilities and the equity held by the shareholders. The cash flow statement breaks down the effects of different financial activities on the cash available for the retail company. Inventory valuation Inventory valuation entails calculating all the costs involved in the process of placing the items in the inventory in place. There are two methods of accounting inventory systems, and these include the cost method and the retail method. Inventory valuation also includes inventory pricing systems, which may follow the first-in-first-out (FIFO) procedure or the last-in-first-out (LIFO) strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Merchandise buying and handling Steps in Merchandise buying and handling The first step is identifying the most viable sources of supply. This involves identifying the best manufacturers. The second step involves contacting the suppliers. The third step entails conducting an evaluation of the prospective suppliers. This process results in the identification of the best supplier. The fourth step entails negotiations on prices and services associated with delivery. The last step is the purchasing process, which entails making payments and receiving the merchandise on the part of the retailer (Dunne, Lusch Carver, 2013). Dollar-merchandise planning Dollar merchandise planning influences the allocation of ca sh in the company because it determines the best way to balance the stock and sales. The plan highlights the desirable rate of spending for the company (Dunne, Lusch Carver, 2013). Dollar-merchandise control The retailer must control the dollar plan by limiting the commitments on merchandise that would exceed the dollar amount that the buyer can safely spend. Dollar-merchandise control ensures that the retailer sticks to the merchandise budget prepared at the beginning of a given period of business (Dunne, Lusch Carver, 2013). Inventory planning Inventory planning is a vital process in retailing because it involves the alignment of the quantity, timing, sales, and production capacity of the inventory. This process facilitates effective control of the profit margins of the company and the cash flow system (Dunne, Lusch Carver, 2013). Selection of merchandise source The selection of a merchandise source determines the cost of the inventory, and the profit margins for the retailer. It is important to select a merchandise source based on affordability and reliability of the source (Dunne, Lusch Carver, 2013). Retailers can acquire their merchandise from different manufacturers; hence, there must be a comprehensive system to manage the supply chain.Advertising We will write a custom essay sample on Managing a Retailer’s Finances specifically for you for only $16.05 $11/page Learn More Vendor negotiations Vendor negotiations entail discussions on the price of the merchandise and delivery information between the retailer and the potential suppliers. This process facilitates a ground for bargaining between the involved suppliers and the retailer. Item creation and location Item creation involves the development of a unique tag on the items in the inventory that can be used to identify the items. Retailers must create items and feed the data to the inventory database for reference. The items should also indicate their specific l ocation in the stores for easy access during the process of taking the inventory. Replenishment and in-store handling If the retailer is selling perishable goods with short expiry dates, it is important to prevent the LIFO effect on the consumers by limiting the number of batches of the products displayed on the shelves. This ensures that the retailer achieves the FIFO strategy in selling and reduces losses caused by the expiration of products on the shelves. This process also helps in handling the storage constraints in the store (Broekmeulen Bakx, 2010). Merchandise-line reviews This process involves the evaluation of the identified opportunities and challenges associated with the merchandise in the past. It also involves the formulation of solutions to the problems associated with the merchandise by looking at the solution derived in the past (What are the Key Elements of a Merchandise Planning System? 2015). Markdowns Markdowns are the levels of price reduction that the retaile r is forced to apply to the merchandise to respond to various constraints in the market. These constraints could be the availability of cheaper alternative products or bad assortment planning of the merchandise (Sayner, 2011). Retail Pricing Pricing objectives and policies Pricing objectives and policies influence the pricing of the products in a retail company. The pricing objective should be aligned with the strategic financial objectives of the retail company. The elasticity of consumer prices should be considered while setting the price objectives and policies (Varley, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Target return objective This is an investment tool that is used to determine the rate of financial returns that a retailer is looking to achieve from the merchandise. Profit Maximization Profit maximization is a technique used by retail companies to influence the attainment of the greatest profit on investments. It entails the manipulation of the prices of the products in the inventory to attain the highest profit margins (Varley, 2006). Skimming Skimming is a pricing strategy used by companies whereby they place the highest possible price for a commodity. As soon as the first client purchases the commodity at the set price, the company lowers the price to attract other customers (Varley, 2006). Pricing Strategies Pricing strategies are crucial in profit maximization because they determine the position of the products in a competitive retail industry. Companies must develop pricing strategies that foster the attainment of the greatest profit margins (Varley, 2006). Pricing below the market Pricing below the market is a strategy that entails offering products at prices that are below the standard market prices with the objective of enhancing the competitive power of the associated product. Pricing at market levels Pricing at market levels entails the development of a pricing strategy that matches set by other retailers in the industry. This pricing method is common for companies operating in a perfectly competitive market. Pricing above the market Pricing above the market entails developing a pricing strategy that places higher than normal prices of the products offered by a retailer. This technique is associated with the maximization of profits. Using Markups Markups are strategic tools used to raise the price of commodities when the demand increases. Markups entail adding specified rates for different commodities sold by a retailer. Markdown Management Markdown management entails the development of a control system to determine the minimum level of profit mar gins that the retail company is willing to obtain. Markdown management is essential in the development of pricing objective and policies because it entails the reduction of the prices of different products offered by a retailing company (Varley, 2006). Advertising and Promotion Advertising and promotion are indispensable factors in the management of retail operations. Advertising and promotion help retail companies to increase their market share by enhancing the awareness of the presence of their respective brands in the market (Belch Belch, 2011). Types of promotions Advertising Advertising in the retail industry is a viable strategy to communicate to potential clients and to create awareness of the existence of different products. Advertising helps companies to maintain and increase their market share. Advertising should be conducted in a persuasive manner to appeal to the target market (Belch Belch, 2011). Sales promotion Sales promotion is a strategy applied to increase the ra te of sales in a retail company. There are different methods of sales promotions, and their main aim is to entice consumers to increase the demand for a specific commodity (Belch Belch, 2011). Publicity Publicity involves the development of awareness of the existence of products. Publicity is a marketing strategy that increases the sales of specific products in a company, and it is widely used by retailers to introduce new products to the consumers. Personal selling Personal selling entails the use of a salesperson to sell products to potential customers. Personal selling is an effective strategy in marketing because it creates awareness of the existence of new products, and it also provides a platform for the retailer to persuade the target customers to purchase products. There are many strategies used in retail selling, but they follow specific steps. These steps include approaching the customer, determining the problem to solve for the customer, and presenting the merchandise to solve the problem. Making the sale and developing a relationship to open grounds for future sales are also important steps in the process (Belch Belch, 2011). Customer Service Customer service is a concept that encompasses all the services that a retailer provides to the customers in the retail store and other business platforms. Customer loyalty to companies is a function of the quality of services that the company offers. Customer services are normally provided to the consumers before they make a purchase, during the purchasing process and after the purchase is made. This provides a comprehensive coverage of services to keep the customer happy and satisfied. Customer care is a tool for adding value to the products offered by a retailer. Harnessing market share in a competitive market is difficult; hence, most retailers add value to their products by improving the quality of their customer services. This quality is facilitated by investing in training and development programs for the employees, and providing some extra free services to the customers. This may include free delivery of products (Belch Belch, 2011). Retail Selling Retail selling is the essence of doing business in the retail industry. It entails the development of a relationship with the customer and persuading the customer to assume a purchasing behavior that is beneficial to the company. Retail selling focuses on selling merchandise at the most profitable prices and quantity. Retail selling is associated with the sale of small quantities of merchandise to individual customers. The trick is to maintain a loyal market share that can help in the attainment of the objective of the company. Most retailers increase their selling rates by reducing the prices of their merchandise, and providing services that add value to the merchandise. The quality of the merchandise also plays a major role in retaining market share (Belch Belch, 2011). Store layout and design The layout and design of a retail st ore determine the number of sales and the type of products that consumers purchase. A good retailer must develop a store layout that facilitates the arrangement of products in different related categories. The layout should also aim at maximizing the available space. The merchandise should fit on the shelves available; hence space management is a crucial requirement. The design of the store determines the accessibility of the merchandise on display (Belch Belch, 2011). One of the best strategies used by retailers is the placement of enticing and new products near the entry of the store to attract customers. The design of the store should ensure that all the merchandise is clearly displayed. References Belch, G., Belch, M. (2011). Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill Education. Broekmeulen, R. A. C. M., Bakx, C. H. M. (2010). In-store replenishment procedures for perishable inventory in a retail environment with handl ing costs and storage constraints. Web. Dunne, P., Lusch, R., Carver, J. (2013). Retailing. Boston: Cengage Learning. Sayner, R. (2011). Markups Markdowns. Web. Varley, R. (2006). Retail Product Management: Buying and Merchandising. London: Psychology Press. What are the Key Elements of a Merchandise Planning System? (2015). Web. 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BMW Luxury Cars

BMW Luxury Cars The core customer value for BMW luxury cars are prestige and hi-tech performance in their endeavors. Having full understanding of the specific needs of their target group, BMW has largely considered the psychographic factors of its customers.Advertising We will write a custom essay sample on BMW Luxury Cars specifically for you for only $16.05 $11/page Learn More As it has been revealed, BMW targets active individuals who have achieved success at their early age, desiring prestigious and super-performing luxury cars like themselves. Notably, the customers of BMW are technology oriented and very active in their life-time, as they pursue success in their ventures. In this regard, the brand seeks to establish strong relationship with its customers by providing them with the driving experience they desire in their life-time. As it has been revealed, the luxury cars having the BMW brand name are in three series including MBW 3, MBW 5 and MBW 7. These three series of the MBW brand are the ultimate core aspects for maintenance of customer loyalty to the BMW luxury cars. More specifically, the MBW 3 series provides its users with extra-ordinary performance as it is made to facilitate self actualization among the customer target base. Precisely, BMW 3 series seeks to establish trust and loyalty with its customers by offering splendid personalized experiences with the product. After the users of BMW 3 advance into more experience with BMW luxury cars, they move further to acquire BMW 5, which is more expensive, but maintaining the outstanding performance of BMW luxury cars . On the other hand, BMW 7 series is meant for the already established customer base for BMW luxury cars as it propels higher the user-oriented experience with the BMW products through its advanced features to facilitate prestige and higher performance than 3 series. It is important to note that, 7 series is much more expensive that 3 series since it is mainly meant for compan y’s loyal customers who have had prior experience with the former series. Following the currently competitive global markets, the development of products to achieve competitive advantage forms a real of success among brands marketers. Since the customers’ needs of BMW products are based outstanding performance, more innovations of the existing products need to be done to come up with more superior luxury cars capable of competing with potential competitors like Mercedes Benz among others. More so, powerful advertisements based on psychographic factors of the customers’ needs to be made. For instance, creation of short films showing the uniqueness of BMW products on the context of other competitors may be quite appealing. Since visual advertisements are more accurate and highly effective, the films will be able to attract target customers’ attention largely. As a result, success and efficiency in marketing BMW products will be realized.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Further, a variety of channels in marketing the BMW luxury cars would be more appropriate to reach wider customers base. Since the target customers for BMW are always busy and very active, the use of precise and direct advertisements over the internet would be quite effective so that the customers don’t waste time interpreting information of the advertisement. It can also be recommended that, the product promotion uses the internet to collect information about the needs of their customers with respect to the specific aspects of the luxury cars which need to be improved. By having enough data about the accurate needs of the target customers, it would be easier for the company to modify the cars to intersect with the specific needs of the customers.